Obsessed with consumer behavior, human centered design, company building, and strategic storytelling. I spend my days investing and building technology companies for the sake of humans, not for the sake of technology.
Here's my story:
I am a liberal arts thinker and sociologist turned entrepreneur, company builder, and investor. I spend my days leading and investing in teams reimagining outdated industries.
Currently, I work at Rokk3r Labs as a partner leading the Think division, and at Level Ventures running consumer tech investing. My life’s work is committed to investing and helping founders build empathetic technology products that make human life better.
Previously, I was a co-founder and CEO of Bib + Tuck. And before that, I spent two years doing Investment Banking at Barclays Capital.
In my spare time, I write about humanizing tech, building the future, personal growth, and raising children. I also post a bunch of selfies and baby/toddler photos.
Born and raised in Colombia, educated in Rhode Island, trained in NYC, and developing my life’s work in Miami.
Learn more about the products and founders I back
I advise Joule.ai, a chat-based task distribution service that gets your menial development and design tasks done. Joule removes workflow roadblocks by taking care of tasks like renewing SSL certificates, re-sizing images, and fixing bugs. It's the answer for stressed out small business owners, overwhelmed project managers, and under-resourced tech and development departments.
Rokk3r is a platform that cobuilds, launches and grows technology companies. At Rokk3r, I lead, mentor, and manage "think" teams that deconstruct, strategize, and design new business opportunities with an exponential mindset.
Transformational storytelling boutique agency designed to help startups find an authentic narrative. We partner with 3-5 companies every year and help them come up with words and concepts that touch people deeply and power success across their organization.
I also spend a lot of time with founders and teams in my portfolio, providing support on user experience, strategic messaging/positioning, business strategy, and organizational culture/design.
This is my System
Do it with passion or don't do it at all
Be a vulnerable, authentic, no bullshit version of who you are
Commit to continuous personal growth
Stay away from negative people
Assume responsibility and ownership for your life.
Be grateful and keep problems in perspective
Process > Outcomes